M&A Source Releases New Website for Lower Middle Market Community
December 20, 2022 (Independence, OH) – M&A Source, the leading not for profit trade association for lower middle market (LMM) business transaction advisors, released its new website at www.masource.org. The much-anticipated website is the start of a comprehensive, strategic rebranding of the organization.
“M&A Source has always been the leading source of education and networking for the lower middle market community and that’s not changing. We’re just modernizing our look to better reflect our market position,” stated M&A Source 2022 Chair of the Board, Jeff Swiggett. “Visitors will especially appreciate the improved Find An Advisor function which allows them to search and review our member profiles to find a professional M&A advisor for their needs.”
Working with a task force of volunteers, the new website took approximately six months to design and build as everything from navigation to graphics and fonts were considered in the redesign. “We wanted to make it easier for people to find what they need on the site, while also establishing a new branding guideline that will be applied across all facets of the organization,” added Swiggett. “Many thanks to our task force, lead by Jim Cumbee, for all the hours devoted to this project.”
The new brand will begin to extend to all M&A Source emails, newsletters, social posts and related marketing assets in the year ahead.
“Exciting plans are ahead for 2023 and this is just the start of what our members and the LMM community at large can expect to see from M&A Source,” stated Swiggett.
About the M&A Source
The M&A Source® is the leading not for profit association for individuals and firms engaged in lower middle market business transactions. The association provides education, benefits, conferences, support programs and networking opportunities, and awards the Mergers & Acquisitions Master Intermediary® (M&AMI®) designation to qualified advisors. To learn more visit www.masource.org.
