Don Gerould

Don Gerould is the Managing Partner of Cogent Equity, an M&A advisory firm built around a simple belief: business owners should understand how buyers will evaluate their company before they go to market. Don works with privately held companies to identify operational, financial, and strategic risks that can impact valuation, deal structure, and buyer confidence long before a transaction process begins. His perspective comes from experience as both an advisor and an operator. Over the past 25 years, Don has owned, operated, acquired, and sold businesses across multiple industries while also holding executive leadership roles with companies including Amazon and Citysearch. At Cogent Equity, he leads a structured, buyer-oriented process focused on transaction readiness, transferable value, and helping owners position their business for a stronger outcome before entering the market.